U.S. Incentive Travel Statistics

Definition

Incentive Travel = Global management tool that uses an exceptional travel experience to motivate and/or recognize participants for increased levels of performance in support of organizational goals. SITE 1996
(Source: Incentive Magazine, Oct 1996)
In North America, IT used as an individual reward; in Japan, as a group reward; and in Europe as a motivational tool.

Current Statistics on Incentive Travel.

FYI, the Society of Incentive Travel Executives, will hold their North American SITE University in late June in Charleston, SC. Contact SITE at fax 212-575-1838 for further details.

Total dollar volume for US Incentive Travel Industry: $3.41 billion

(Source: Convention Liaison Council 1995)

Average cost per person: $1,750
Average Trip Duration: 4 nights
Average group size: 60
88% allow spouse to accompany qualifiers
68% permit guests other than spouse
63% hold meetings (average of 18 hours) during the program
73% are open ended
62% are group trips, 38% are individual trips
49% allow buy-ins
40% use merchandise in their programs

Top Destinations

Domestic International

Florida Caribbean

California Mexico

Hawaii Bahamas

Nevada France

Arizona Italy

Trips arranged by:

1996 1995
Travel Agent
Incentive Supplier
In House Staff
Incentive Firm 43%
18%
28%
24% 48%
48%
40%
22%

Domestic	International
Florida	Caribbean
California	Mexico
Hawaii	Bahamas
Nevada	France
Arizona	Italy

Trips arranged by:
	1996	1995
Travel Agent Incentive Supplier In House Staff Incentive Firm	43% 18% 28% 24%	48% 48% 40% 22%